Naomi Klein
No Logo: Taking Aim at the Brand Bullies (1999)
The debut effort by Canadian author Naomi Klein.
A well researched condemnation of the corporate entities
who stain the modern world with their corruption and greed.
We should be more concerned about the treatment of the people
who actually make the products we all buy.
This book will further your understanding of how it all works.
Nike manufacture zero products.
Let that fully sink in for a moment.
All their overpriced goods are franchised out to wherever the cheapest labour can be found.
These contracts are then sub-let to other people
...and so on until the actual production is so far removed from Nike
they are able to throw their hands up in "we had no idea" horror
whenever an unsafe factory burns down or child/slave labour is exposed.
regards
Titus
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